
Personal Accessories in Thailand
Description
Personal Accessories in Thailand
In 2024, the market for personal accessories in Thailand reflected a mix of recovery and ongoing challenges. Fine jewellery - particularly gold jewellery - saw something of a revival, contributing positively to the overall market. However, the personal accessories industry as a whole achieved only single-digit growth. This restrained performance was shaped by a combination of factors, including domestic demand, the resurgence of international tourism and a favourable push from both government in...
Euromonitor International's Personal Accessoriesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
55 Pages
- Personal Accessories in Thailand
- Euromonitor International
- January 2025
- List Of Contents And Tables
- PERSONAL ACCESSORIES IN THAILAND
- EXECUTIVE SUMMARY
- Personal accessories in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for personal accessories?
- MARKET DATA
- Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
- Table 2 Sales of Personal Accessories by Category: Value 2019-2024
- Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
- Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
- Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
- Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
- Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
- Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
- Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BAGS AND LUGGAGE IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- K-Culture fever shapes demand for bags and luggage in 2024
- Brands use localisation strategies to market products, while discounts and promotions remain important
- Sustainability continues as key focus for consumers and brands
- PROSPECTS AND OPPORTUNITIES
- Forecast period to see continued development for store-based retailing
- Local players set to expand within competitive landscape
- Luxury bags will see growth in second-hand market, while players invest more in innovation
- CATEGORY DATA
- Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
- Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
- Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
- Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
- Table 16 Sales of Luggage by Type: % Value 2019-2024
- Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
- Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
- Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
- Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
- Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
- Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
- Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
- JEWELLERY IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Gold jewellery continues drives overall category growth in 2024
- Dynamic landscape boosted by leading players
- Lab-grown diamonds no threat to natural diamonds
- PROSPECTS AND OPPORTUNITIES
- Continued player investment ensures positive forecast period for jewellery
- Collaborations anticipated to become more prevalent, and lab-grown diamonds set to remain niche in Thailand
- Omnichannel strategies will see greater investment as players work towards providing seamless experience to consumers
- CATEGORY DATA
- Table 24 Sales of Jewellery by Category: Volume 2019-2024
- Table 25 Sales of Jewellery by Category: Value 2019-2024
- Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
- Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
- Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
- Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
- Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
- Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
- Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
- Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
- Table 34 Distribution of Jewellery by Format: % Value 2019-2024
- Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
- Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
- Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
- Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
- TRADITIONAL AND CONNECTED WATCHES IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- New brands and collections energise category in 2024
- Sales soar for second-hand watches
- Exhibitions, pop-up stores and cafés expand across the country
- PROSPECTS AND OPPORTUNITIES
- Premiumisation trends set to drive overall category growth
- Pre-owned luxury watch market will see accelerated expansion during forecast period
- Further market polarisation expected for traditional and connected watches
- CATEGORY DATA
- Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
- Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
- Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
- Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
- Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
- Table 44 Sales of Traditional Watches by Category: Value 2019-2024
- Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
- Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
- Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
- Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
- Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
- Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
- Table 51 Sales of Connected Watches by Category: Volume 2019-2024
- Table 52 Sales of Connected Watches by Category: Value 2019-2024
- Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
- Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
- Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
- Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
- Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
- Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
- Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
- Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
- Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
- Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
- Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
- Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
- Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
- Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
- Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
- Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
- Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
- Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
- Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
- Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
- WRITING INSTRUMENTS IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mixed trends are witnessed seen in writing instruments in 2024
- Aggressive and price-driven promotions help sustain sales, along with increased focus on store-based retail
- Premium products remain niche in face of accelerated digitalisation
- PROSPECTS AND OPPORTUNITIES
- Further fragmentation possible for writing instruments in Thailand
- Premiumisation and new product developments will support positive performance
- Expanding e-commerce will boost overall category growth
- CATEGORY DATA
- Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
- Table 74 Sales of Writing Instruments by Category: Value 2019-2024
- Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
- Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
- Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
- Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
- Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
- Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
- Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
- Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
- Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
Pricing
Currency Rates
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