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Personal Accessories in Spain

Publisher Euromonitor International
Published Jan 20, 2026
Length 43 Pages
SKU # EP20808042

Description

Personal accessories in Spain experienced significant changes in 2025, driven by market polarisation and a shift towards affordable luxury and fast fashion as the average Spanish disposable income remained tight. Retail volume sales grew by 21% to 302 million units, while retail value sales grew by only 2% in current terms to EUR5,689 million, indicating a trading down effect. E-commerce players like Shein and Temu capitalised on this trend, offering affordable alternatives to luxury brands. Soc...

Euromonitor International's Personal Accessoriesin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Personal Accessories in Spain
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL ACCESSORIES IN SPAIN
EXECUTIVE SUMMARY
Economic factors drive trading down, although affordable luxury also popular
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
An increasing number of consumers trade down to fast fashion and affordable luxury
CHART 2 Trading Down Supports the Shein Effect
Writing instruments performs well in volume terms due to social media and mental health
Influencers drive sales and shape product trends
CHART 3 Influencers Drive Trends and Push Sales Via Brand Endorsement
WHAT’S NEXT?
E-commerce, social media, and greater consumer confidence expected to drive sales
Writing instruments set to remain the largest personal accessories category in volume terms
Social media influencers to shape trends and drive sales
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Established brands maintain their lead due to solid reputation and consumer loyalty
Smaller local brands gain ground through social media
CHART 5 Social Media Shapes Sales And Brand Performance
CHANNELS
Offline retail continues to dominate personal accessories
Retail e-commerce drives up its share of personal accessories
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in Spain 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Spain 2025
CHART 9 Consumer Landscape in Spain 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail value growth slows, while volume decline continues, although at a slower rate
CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation due to economic uncertainty and rising number of HNWIs
Luggage drives growth with holiday spending
CHART 11 Leisure Activities Drive Luggage to See the Best Value Performance
Players capitalise on price sensitivity
CHART 12 Zara’s Online Platform Offers a Wide Range of Bags at Various Prices
Influencers drive sales and shape product trends
CHART 13 Social Media Shapes Sales and Brand Performance
WHAT’S NEXT?
Consumers expected to seek products at both ends of the market
Luggage anticipated to drive growth from a lower base than bags
Sustainability and e-commerce to shape the future
COMPETITIVE LANDSCAPE
Fragmented category with shifting shares
Emerging players challenge incumbents through online strength
CHART 14 Analyst Insight
No significant mergers or acquisitions, but opportunities abound
CHANNELS
Offline retail remains the dominant channel for sales of bags and luggage
Retail e-commerce drives growth as consumers seek better prices and a wide product range
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth driven by rising incomes, with digital strategies key for future success
CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
Value growth slows as consumers prioritise leisure activities over jewellery purchases
CHART 16 Socioeconomic Framework Limits Sales Growth
Costume jewellery drives volume sales with affordable options
Influencers shape jewellery trends and drive sales
CHART 17 Social Media Shapes Sales and Brand Performance
WHAT’S NEXT?
Social media influencers anticipated to drive sales of jewellery
Costume jewellery expected to remain the largest category in volume terms in 2030
E-commerce and outdoor markets set to drive growth
COMPETITIVE LANDSCAPE
Pandora extends its lead thanks to its wide appeal across consumer groups
Local brands gain ground as challengers compete with incumbents
CHART 18 Smaller Local Brands see Growth
CHANNELS
Retail e-commerce drives growth with affordable options
Omnichannel presence becomes increasingly important
CHART 19 Analyst Insight
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising number of HNWIs contributes to continued growth
CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
Some people prioritise experiences over purchases of luxury goods, but opportunities remain
Sales in the largest category driven by established consumer preferences
Heritage designs with discreet technology gain popularity
CHART 21 Fashion Supports Launches
WHAT’S NEXT?
Technology to drive growth through hybrid watch designs
Connected watches set to outpace traditional watches in terms of growth
CHART 22 Analyst Insight
Social media and sustainability to influence trends
COMPETITIVE LANDSCAPE
Swatch Group extends its lead amidst market polarisation
CHART 23 Swatch Maintains its Leading Position Owing to Collaboration Between its Brands
No significant mergers or acquisitions, or new entrants in 2025
CHANNELS
E-commerce gains ground as consumers seek value for money, but offline retail dominates
PRODUCTS
Tech innovations drive health and sports-related innovations
CHART 24 Higher Interest in Health and Sports Supports Innovation
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gen Z creativity fuels volume growth in writing instruments
CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
A small value decline amidst economic uncertainty, but volume sales rise strongly
Pens drives actual sales, but colouring sees a stronger performance
Gen Z impacts the performance of writing instruments
CHART 26 Gen Z Creativity for Mental Health Supports Sales
TikTok study trends positively impacts writing instruments despite demographic pressures
CHART 27 TikTok Continues to Support Sales
WHAT’S NEXT?
Consumers expected to seek products at either end of the market
Pens will remain dominant, but colouring expected to drive growth
Sustainability and wellness drive future growth
CHART 28 Analyst Insight
COMPETITIVE LANDSCAPE
Bic extends its lead due to strong brand loyalty
Private label gains ground over 2020-2025 as economic conditions shape purchasing
CHART 29 Private Label and Value-Oriented Brands Gain Ground
Opportunities arise from shifting consumer preferences
CHANNELS
Offline retail dominates sales as consumers prioritise in-store experiences
Rising share for retail e-commerce as consumers value convenience and value for money
COUNTRY REPORTS DISCLAIMER

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