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Personal Accessories in Australia

Publisher Euromonitor International
Published Jan 16, 2026
Length 42 Pages
SKU # EP20808048

Description

The personal accessories market in Australia exhibited a varied performance in 2025, with retail volume growth rate of 1% and a retail value growth rate of 2% in current terms, influenced by economic factors such as inflation and consumer expenditure. The market is forecast to grow at a 2% CAGR (at constant 2025 prices), reaching AUD10.2 billion by 2030, driven by rising disposable incomes and a growing workforce. The trend of market polarisation is expected to continue, with Australian consumer...

Euromonitor International's Personal Accessoriesin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Personal Accessories in Australia
Euromonitor International
January 2026
List Of Contents And Tables
PERSONAL ACCESSORIES IN AUSTRALIA
EXECUTIVE SUMMARY
Polarisation set to continue while innovation is key
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Economic pressures and consumer preferences deepen market polarisation
AI-enhanced personal accessories reshape the Australian market
CHART 2 Samsung Launches Galaxy Ring with AI-Powered Health Tracking in Australia
Increased tourism in Australia boosts travel gear sales across consumer segments
WHAT’S NEXT?
Polarisation set to deepen, widening the gap between affordable and luxury brands
Sustainability and AI enhancements expected to drive business innovation
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
While top brands maintain their lead, Erebus Watches gains traction
CHART 4 Erebus Watches Introduces Origin Diver-Style Watch
Jewelers Mutual Group gains competitive edge by acquiring Jewellers Loop
CHANNELS
Retail e-commerce continues to gain popularity
Luxury brands expand their networks, while The Volte launches rental platform
CHART 5 The Volte Launches Designer Fashion Rental Service Across Australia
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in Australia 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Australia 2025
CHART 9 Consumer Landscape in Australia 2025
Country Reports Disclaimer
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resurgence of travel and tourism boosts demand
CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
Increased travel and tourism boosts bags and luggage sales
Gen Z sustainability preferences lead to innovation in luggage offerings
CHART 11 Koora Takes the Spotlight by Offering Eco-friendly Suitcase
Economic shifts lead to an increased demand for premium products
WHAT’S NEXT?
Increased interest in sustainability set to drive bags and luggage value sales
Tech innovation and premiumisation expected to fuel growth in luggage value sales
CHART 12 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands consolidate share through sustainability and innovation
New entrants and product launches drive competitive dynamics
CHANNELS
Omni-channel retail dominates sales through experiential retail and e-commerce
PRODUCTS
July embodies tech innovation with premium smart luggage
CHART 13 July Cracks the Code for Sustainable Ways to Create Circular Economy
Antler introduces premium collection, bolstering luggage sales
CHART 14 Antler Launches Premium Heritage Stripe Collection
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for vintage styles and ethically sourced products contributes to growth
CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
Sustainability and AI-driven personalisation drive resilience in jewellery value sales
Lovisa leads vintage jewellery revival, boosting jewellery value sales
CHART 16 Lovisa Leads Vintage Jewellery Revival in Australia
WHAT’S NEXT?
Nostalgia and sustainability set to shape consumer preference
AI innovation forecast to shape future business strategies
CHART 17 Analyst Insight
COMPETITIVE LANDSCAPE
Pandora and Lovisa maintain lead, while interest in lab-grown diamonds enhances competition
CHART 18 Eco Lab Diamonds at the Forefront of Eco-Friendly Jewellery
Jewelers Mutual Group gains competitive advantage by acquiring Jewellers Loop
CHANNELS
Retail channel mix diversifies, supported by omni-channel strategies
CHART 19 Pandora Boosts E-Commerce with AI-Driven Techniques
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury mechanical brands and connected smartwatch brands drive growth
CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
Rolex capitalises on market polarisation, while the market slows down
CHART 21 Rolex Price Hikes and Continued Scarcity Underscore Luxury Polarisation in 2025
Connected watches dominate the market, driven by tech innovation
CHART 22 Seiko’s Astron GPS Solar Dual-Time Chronograph Launches in Australia
WHAT’S NEXT?
Market polarisation expected to drive diversification of pricing strategies
Consumer focus on health- and eco-consciousness set to shape product design
CHART 23 Analyst Insight
COMPETITIVE LANDSCAPE
Rolex capitalises on exclusivity, while connected watch brands offer hybrid models
The Hour Glass moves to consolidate Australian luxury watch segment
CHANNELS
E-commerce drives sales growth with convenience and variety
The Australian market evolves due to innovation by several emerging brands
PRODUCTS
Spacetalk highlights AI-enhanced product functionality in connected watches
CHART 24 Spacetalk Introduces Watch Walk AI
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Writing instruments proves resilient
CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
Consumer demand for sustainability drives eco-friendly product innovation
CHART 26 Mercha Ignites the Trend of Eco-Consciousness Through Eco-Pens
Gen Z demand for personalisation boosts growth of pens value sales
CHART 27 LAMY AL-Star Launches Vibrant and Personalised Pens
WHAT’S NEXT?
Pens set to remain the largest category, due to tech integration
Sustainability and personalisation expected to boost product innovation
Speciality stationery stores set to drive future omni-channel growth
CHART 28 Analyst Insight
COMPETITIVE LANDSCAPE
Newell and Bic maintain lead due to innovation and bulk sales
Emerging players and product innovation drive competitive dynamics
CHANNELS
Offline stores remain dominant
Retail e-commerce gains traction
PRODUCTS
XNote’s AI-powered smart pen emphasises shift towards technology integration
CHART 29 XNote Exemplifies Innovation with Smart Writing Set
COUNTRY REPORTS DISCLAIMER

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