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Oral Care in Nigeria

Publisher Euromonitor International
Published Jul 08, 2025
Length 27 Pages
SKU # EP20199765

Description

Oral care saw current value growth in Nigeria in 2024. A sharp rise in prices, with the average unit price rising by more than 40%, led to a strong increase in value sales in current terms during the year. However, volume sales declined slightly, despite several products in the category being seen as essential. The strong rise in unit prices forced consumers to cut back by rationing or seeking cheaper, traditional alternatives. The inflationary economic environment also severely weakened consume...

Euromonitor International's Oral Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Oral Care in Nigeria
Euromonitor International
July 2025
List Of Contents And Tables
ORAL CARE IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Essential status supports demand for toothpaste and toothbrushes
Unilever takes lead
Small local grocers’ dominance relies heavily on toothpaste and toothbrushes
PROSPECTS AND OPPORTUNITIES
Oral hygiene-awareness, expanding population and marketing to drive growth
Potential for further growth in toothpaste
Increase in innovation expected
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2019-2024
Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 3 Sales of Toothbrushes by Category: Value 2019-2024
Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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