
Oral Care in Kenya
Description
In 2024, Kenya's oral care market experienced significant growth in current value terms, primarily driven by heightened consumer awareness of oral hygiene. Government-led campaigns and educational initiatives played a crucial role, emphasising the importance of dental health. The introduction of innovative products further stimulated market expansion. Brands such as Eezi Oral Hygiene introduced eco-friendly toothpaste tablets, catering to consumers seeking sustainable alternatives.
Euromonitor International's Oral Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Oral Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Oral Care in Kenya
- Euromonitor International
- August 2025
- List Of Contents And Tables
- ORAL CARE IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Health campaigns heighten awareness of oral hygiene
- Colgate-Palmolive maintains its lead amid competitive pressures
- E-commerce gains traction
- PROSPECTS AND OPPORTUNITIES
- Oral care market will continue to expand, in line with growing sophistication of dental routines
- Limited demand for sophisticated and targeted products
- Innovation will focus on sustainability, natural ingredients, and technology
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2019-2024
- Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Toothbrushes by Category: Value 2019-2024
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 8 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 10 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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