Oral Care in Italy

Sales of oral care in Italy continued to show stable growth in current value terms in 2024, driven mainly by products such as toothpaste, mouthwashes/dental rinses and tooth whiteners. The first two of these products are considered basic components of good oral hygiene and are considered indispensable by many consumers. Meanwhile, the demand for tooth whiteners is growing thanks to the use of advanced technology and innovative formulas that offer positive results in a relatively short time, whic...

Euromonitor International's Oral Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.