Oral care in Ireland continued to see current value growth in 2024, supported by consistent demand for essential hygiene products and growing consumer interest in advanced solutions like whitening and enamel protection. Local shoppers remain keen to prioritise health, with many also trading up to specialist or multi-benefit toothpastes and brushes. Premiumisation within everyday routines - such as upgrading to electric brushes or using mouthwashes with added benefits - support value growth in or...
Euromonitor International's Oral Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Ireland
- Euromonitor International
- May 2025
- List Of Contents And Tables
- ORAL CARE IN IRELAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Oral care rises, with toothpaste remaining most popular product
- Kenvue loses share in 2024
- Retail e-commerce rises fastest
- PROSPECTS AND OPPORTUNITIES
- Increased awareness of importance of oral care will sustain sales in forecast period
- Greater focus on family routines
- Tech and sustainability as key concepts for innovation
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2019-2024
- Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Toothbrushes by Category: Value 2019-2024
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
- Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
- Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN IRELAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook