
Oral Care in India
Description
The oral care category in India recorded mid-single digit growth in 2024 in current value terms. This reflects a shift in consumer perception from viewing oral care as a basic hygiene requirement to embracing it as part of daily beauty routines. This change is being fuelled by rising adoption of products with whitening, brightening and enamel-enhancing claims, tapping into aspirations for a confident smile as a personal grooming asset.
Euromonitor International's Oral Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Oral Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Oral Care in India
- Euromonitor International
- August 2025
- List Of Contents And Tables
- ORAL CARE IN INDIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Oral care sales benefit from focus on whitening and brightening claims
- Competition intensifies between established giants and emerging D2C players
- Distribution remains focused on small local grocers but e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- Preventive oral health to become a core habit across demographics
- Skinification of oral care set to merge beauty aspirations with daily dental health
- Sustainability set to drive innovation in oral care over the forecast period
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2019-2024
- Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Toothbrushes by Category: Value 2019-2024
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
- Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
- Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN INDIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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