Oral Care in Estonia

Oral care in Estonia posted solid growth in current value terms over 2024, supported by steady demand for toothpaste and the growing interest in electric toothbrushes and tooth whitening products. While daily usage routines remained consistent, small upgrades, like switching to enamel-protective or sensitive-reducing toothpaste, helped lift value sales. Innovation in premium formats and stronger promotional activity also played a role, especially in the lead-up to holiday periods.

Euromonitor International's Oral Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.