Oral care in China saw only a low increase in retail current value terms in 2024. Growth was primarily driven by toothpaste, manual toothbrushes, and denture care, while declines in dental floss, mouthwashes, tooth whiteners, and power toothbrushes offset most of these gains.
Euromonitor International's Oral Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in China
- Euromonitor International
- May 2025
- List Of Contents And Tables
- ORAL CARE IN CHINA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Toothpaste sees premiumisation, which drives value growth
- Smaller brands in toothpaste perform well, and uSmile outperforms in power toothbrushes
- Dynamic growth for warehouse clubs, as Sam’s Club expands in China
- PROSPECTS AND OPPORTUNITIES
- Consistent slow growth for oral care as demand expands beyond toothpaste and manual toothbrushes
- Toothpaste in China shifts toward specialisation and professional care
- uSmile launches U7 Pro – a smart toothbrush offering precision and personalisation
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2019-2024
- Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Toothbrushes by Category: Value 2019-2024
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
- Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
- Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN CHINA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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