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Oral Care in China

Publisher Euromonitor International
Published May 09, 2025
Length 24 Pages
SKU # EP20022017

Description

Oral care in China saw only a low increase in retail current value terms in 2024. Growth was primarily driven by toothpaste, manual toothbrushes, and denture care, while declines in dental floss, mouthwashes, tooth whiteners, and power toothbrushes offset most of these gains.

Euromonitor International's Oral Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Oral Care in China
Euromonitor International
May 2025
List Of Contents And Tables
ORAL CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Toothpaste sees premiumisation, which drives value growth
Smaller brands in toothpaste perform well, and uSmile outperforms in power toothbrushes
Dynamic growth for warehouse clubs, as Sam’s Club expands in China
PROSPECTS AND OPPORTUNITIES
Consistent slow growth for oral care as demand expands beyond toothpaste and manual toothbrushes
Toothpaste in China shifts toward specialisation and professional care
uSmile launches U7 Pro – a smart toothbrush offering precision and personalisation
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2019-2024
Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 3 Sales of Toothbrushes by Category: Value 2019-2024
Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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