
Oral Care in Austria
Description
Oral care performed well in 2024, underpinned by growing consumer awareness of the importance of oral hygiene and a heightened interest in maintaining healthy, attractive teeth. Austrian consumers increasingly perceive oral care as an essential element of overall wellness and appearance. This shift is supported by new product launches and expanded shelf space for both branded and private label options across multiple oral care categories. Mouth washes and dental rinses continued to see strong de...
Euromonitor International's Oral Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
28 Pages
- Oral Care in Austria
- Euromonitor International
- June 2025
- List Of Contents And Tables
- ORAL CARE IN AUSTRIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising oral health awareness and functional product demand drive growth
- Brand heritage and private label innovation shape the competitive landscape
- Health and personal care stores remain dominant while e-commerce grows from a low base
- PROSPECTS AND OPPORTUNITIES
- Health-driven habits and whitening trends will support steady growth
- Competition in toothpaste remains fierce amid functional and premium demand
- Ingredient transparency and innovation to reshape product development
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2019-2024
- Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Toothbrushes by Category: Value 2019-2024
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
- Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
- Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN AUSTRIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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