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North Macedonia Deodorants

Publisher Euromonitor International
Published Apr 30, 2024
Length 19 Pages
SKU # EP18778213

Description

North Macedonia Deodorants


With prices continuing to rise for deodorants in North Macedonia in 2023, there was a fall in constant value sales, as rising costs hit profit margins. Volume growth was also minimal. Deodorants sprays continued to account for most value sales and also registered the highest volume growth. An emerging product was deodorants sticks, which are appreciated for their compact size and are also for being more environmentally-friendly than deodorant sprays. One of the key product launches in 2023 was U...

Euromonitor International's Deodorants in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Deodorants in North Macedonia
Euromonitor International
April 2024
List Of Contents And Tables
DEODORANTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales cuts into profit margins
Multinationals have strong foothold
Natural ingredients and fewer chemicals in demand
PROSPECTS AND OPPORTUNITIES
Negative outlook over forecast period
Potential for growth of premium deodorants, with a more natural positioning
Manufacturers focus on various different benefits to stimulate growth
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2018-2023
Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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