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Naturally Healthy Packaged Food in Italy

Publisher Euromonitor International
Published Feb 02, 2022
Length 32 Pages
SKU # EP16973397

Description

Naturally Healthy Packaged Food in Italy

Sour milk products will record excellent results in 2021, with double-digit growth in both retail volume and value sales. Leading the category sales is kefir, a traditional drink of Asian origin, which has recently entered the shelves of large Italian retailers. Unlike eastern countries, kefir is not yet mature in Italy, meaning that there are still many opportunities to be exploited. The success of kefir is expected to endure thanks to the growing interest in so-called superfoods, especially in...

Euromonitor International's Naturally Healthy Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Naturally Healthy Packaged Food in Italy
Euromonitor International
February 2022
List Of Contents And Tables
NATURALLY HEALTHY PACKAGED FOOD IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Potential of kefir leads to new launches from brands and private label
Honey players promote the healthy attributes of their products
Polarisation of purchasing in NH olive oil thanks to a wide assortment of offers
PROSPECTS AND OPPORTUNITIES
NH rice anticipated to continue growing thanks to slimming, healthy properties
NH high fibre pasta set to resume strong growth thanks to strong pasta consumption habit in Italy combined with health trends
Sour milk products set for strong growth as gut health remains a vital trend
CATEGORY DATA
Table 1 Sales of NH Packaged Food by Category: Value 2016-2021
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 5 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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