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Nappies/Diapers/Pants in Turkey

Publisher Euromonitor International
Published Mar 25, 2025
Length 21 Pages
SKU # EP19892170

Description

Value sales of nappies/diapers/pants saw significant growth in 2024 in Turkey, while volume sales were also strong, albeit at a less robust rate. Disposable pants saw the most dynamic value growth, although this is attributed to this category growing from a lower base and seeing higher prices than basic nappies/diapers, however, volume sales were also strong, albeit at a lower level, as seen across nappies/diapers/pants in general. Indeed, there is a significant difference in overall volume size...

Euromonitor International's Nappies/Diapers/Pants in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Nappies/Diapers/Pants in Turkey
Euromonitor International
March 2025
List Of Contents And Tables
NAPPIES/DIAPERS/PANTS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Nappies/diapers/pants sees the strongest performance across tissue and hygiene, despite falling birth rates
The Sleepy brand maintains its leadership thanks to ongoing innovations and a strong brand profile
Supermarkets remains the leading distribution channel, with discounters also strong and e-commerce growing its share
PROSPECTS AND OPPORTUNITIES
A positive CAGR expected, with economic improvements balancing declining birthrates
Innovations and niche products to stimulate competition and drive growth
E-commerce will continue to grow its share
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN TURKEY
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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