
Nappies/Diapers/Pants in Kenya
Description
Nappies/Diapers/Pants in Kenya
Rising inflation has forced consumers to switch to cheaper nappies/diaper/pants products in Kenya. On account of this, manufacturers have ramped up efforts to launch more affordable products, with a key focus on targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income segment of consumers. Although consumers have resp...
Euromonitor International's Nappies/Diapers/Pants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Disposable Pants, Nappies/Diapers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
19 Pages
- Nappies/Diapers/Pants in Kenya
- Euromonitor International
- March 2024
- List Of Contents And Tables
- NAPPIES/DIAPERS/PANTS IN KENYA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising inflation drives consumers towards cheaper alternatives
- Manufacturers going digital to attract consumers
- Growing preference for disposable pants
- PROSPECTS AND OPPORTUNITIES
- Rising birth rate and urbanisation creates solid growth potential
- Surge in demand for sustainable and premium diapers
- Technological advancements in diaper materials and designs will drive innovation
- CATEGORY DATA
- Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- TISSUE AND HYGIENE IN KENYA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 7 Birth Rates 2018-2023
- Table 8 Infant Population 2018-2023
- Table 9 Female Population by Age 2018-2023
- Table 10 Total Population by Age 2018-2023
- Table 11 Households 2018-2023
- Table 12 Forecast Infant Population 2023-2028
- Table 13 Forecast Female Population by Age 2023-2028
- Table 14 Forecast Total Population by Age 2023-2028
- Table 15 Forecast Households 2023-2028
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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