
Nappies/Diapers/Pants in Belgium
Description
Nappies/diapers/pants in Belgium recorded a decline in retail volume in 2024, primarily driven by the country's falling birth rate, which has led to reduced demand. While retail volume has fallen, value sales remained stable, supported by lower inflation and aggressive promotional activities from brands. Additionally, dynamic subcategories, such as disposable pants and nappies/diapers designed for nighttime use, have helped to mitigate the overall value decline. Brands are actively targeting old...
Euromonitor International's Nappies/Diapers/Pants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Disposable Pants, Nappies/Diapers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Nappies/Diapers/Pants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Disposable Pants, Nappies/Diapers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Nappies/Diapers/Pants in Belgium
- Euromonitor International
- March 2025
- List Of Contents And Tables
- NAPPIES/DIAPERS/PANTS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Retail volume and value continue to be challenged by the declining birth rate in Belgium
- Private label lead retail volume sales as consumers appreciate affordability
- Supermarkets lead while retail e-commerce increases its share of sales
- PROSPECTS AND OPPORTUNITIES
- While retail volume is anticipated to decline, premiumisation will boost value growth
- Retail e-commerce will play a more important role, offering a wider selection of goods
- Washable nappies/diapers/pants may gain ground and drive sales across the forecast period
- CATEGORY DATA
- Euromonitor International
- Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- TISSUE AND HYGIENE IN BELGIUM
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- EXECUTIVE SUMMARY
- Table 7 Birth Rates 2019-2024
- Table 8 Infant Population 2019-2024
- Table 9 Female Population by Age 2019-2024
- Table 10 Total Population by Age 2019-2024
- Table 11 Households 2019-2024
- Table 12 Forecast Infant Population 2024-2029
- Table 13 Forecast Female Population by Age 2024-2029
- Table 14 Forecast Total Population by Age 2024-2029
- Table 15 Forecast Households 2024-2029
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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