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Nappies/Diapers/Pants in the US

Publisher Euromonitor International
Published Mar 06, 2025
Length 26 Pages
SKU # EP19813087

Description

Nappies/diapers/pants witnessed mixed results in the US in 2024. A slightly better retail volume performance was seen, although sales still saw a marginal decline. Meanwhile, sales continued to rise in retail current value terms, although at a slower pace than in the previous year, as unit price growth returned to levels seen before the pandemic. In the last decade, the US witnessed its highest inflation rate in 2022, which reached nearly 8%, causing the consumer base to decline due to lower pur...

Euromonitor International's Nappies/Diapers/Pants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Nappies/Diapers/Pants in the US
Euromonitor International
March 2025
List Of Contents And Tables
NAPPIES/DIAPERS/PANTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Marginal improvement in volume growth rate in 2024 owing to easing inflationary conditions and uptick in birth rate
Procter & Gamble and Kimberly Clark continue to lead nappies/diapers/pants in 2024, while insurgents gain share
Ongoing financial uncertainty makes cost reduction and supply optimisation key business priorities
PROSPECTS AND OPPORTUNITIES
Disposable pants and comfort-forward options set to drive growth
Collaborative sustainability paves the way for future eco-friendly initiatives
Brand-building and value-added innovations targeting performance, skin health, and inclusivity will help solidify competitiveness
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN THE US
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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