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Mobile E-Commerce (Goods) in Cameroon

Publisher Euromonitor International
Published Jun 07, 2022
Length 31 Pages
SKU # EP17231055

Description

Mobile E-Commerce (Goods) in Cameroon

Mobile e-commerce had been expanding rapidly during the early part of the review period, albeit from a very low base. During 2020, mobile e-commerce retail constant value sales (2021 prices) plunged by more than two thirds. The departure of Jumia Technologies AG from Cameroon in late 2019 left a hole that no remaining player has the capacity to fill. Jumia had been the dominant player, but it concluded that Cameroon lacked both the infrastructure and the nucleus of middle-class consumers require...

Euromonitor International's Mobile E-Commerce (Goods) in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Mobile E-Commerce (Goods) in Cameroon
Euromonitor International
June 2022
List Of Contents And Tables
MOBILE E-COMMERCE (GOODS) IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Impact of Jumia exit still being felt
A growing number of retailers are launching mobile apps, while mobile payment apps are growing in popularity
Cheaper smartphones and internet access are making mobile e-commerce more accessible
PROSPECTS AND OPPORTUNITIES
The more widespread use of digital payments will make mobile e-commerce more attractive
Smartphone apps will proliferate
Mobile e-commerce has significant potential for growth in healthcare
CHANNEL DATA
Table 1 Mobile E-Commerce (Goods): Value 2016-2021
Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN CAMEROON
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Health and beauty specialist retailers suffer modest post-pandemic hangover
E-commerce still suffering in the aftermath of Jumia exit
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year
Back to School
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 7 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 9 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 19 Retailing GBO Company Shares: % Value 2017-2021
Table 20 Retailing GBN Brand Shares: % Value 2018-2021
Table 21 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 22 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 24 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 25 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

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