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Microwaves in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 26 Pages
SKU # EP20677037

Description

Microwaves in Brazil demonstrated resilience in 2025, with marginal growth in retail volume sales to reach 3.6 million units, despite a slight decline in retail value sales. This performance is attributed to increased competition, driven by Asian brands such as Midea, and strategic responses from local and global players. Sales of microwaves are expected to grow moving forward, driven by affordability, innovative product designs, and the expanding urban population. Manufacturers are likely to fo...

Euromonitor International's Microwaves in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Microwaves in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
MICROWAVES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resilience for microwaves, and potential for innovation-driven growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Growth impacted by socioeconomic factors
Freestanding microwaves dominates due to price and flexibility
Increased competition shapes trends
CHART 2 Midea Drives Competition by Offering Good Quality at Cheap Prices
WHAT’S NEXT?
Affordable designs and features to drive sales of microwaves
Freestanding microwaves will maintain dominance with design innovations
Competition and design will drive innovation and growth, but affordability to remain important
COMPETITIVE LANDSCAPE
Electrolux and Whirlpool are the leading companies due to innovation and distribution
Opportunities abound for companies offering innovation, compact products and affordability
CHANNELS
Retail offline continues to dominate, as consumers value advice, and the ability to view products
Retail e-commerce plays a crucial role in sales of microwaves
CHART 3 Companies Bet on E-Commerce to Boost Their Direct-to-Consumer Sales
CHART 4 Analyst Insight
PRODUCTS
Panasonic drives innovation with multifunctional microwaves
CHART 5 Panasonic Launches Microwaves with Air Frying Function to Overcome Cannibalisation
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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