
Menstrual Care in Japan
Description
Since 2022, Japan has faced significant challenges due to rising inflation and a weakening yen, which led to price increases on various products. Euromonitor’s Economies data reveal that the annual exchange rate of the Japanese yen against the US dollar has seen a substantial decline since 2022. The yen was valued at 109.8 in 2021 but plummeted to 131.5 in 2022, further decreasing to 140.5 in 2023, and reaching 151.4 in 2024. This marks the most significant depreciation the yen has experienced i...
Euromonitor International's Menstrual Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Menstrual Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Menstrual Care in Japan
- Euromonitor International
- April 2025
- List Of Contents And Tables
- MENSTRUAL CARE IN JAPAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Japan faces economic shift as yen weakens and inflation surges, while demand for slim towels rises
- Unicharm leads menstrual care, and continues to innovate
- Health and beauty specialists continues to dominate distribution in menstrual care
- PROSPECTS AND OPPORTUNITIES
- Japan’s declining target consumer group will fuel demand for innovative femtech solutions
- Unicharm will champion diversity and inclusion for future growth
- Kao leads shift to B2B market with inclusive workplace initiatives
- CATEGORY DATA
- Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- TISSUE AND HYGIENE IN JAPAN
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 8 Birth Rates 2019-2024
- Table 9 Infant Population 2019-2024
- Table 10 Female Population by Age 2019-2024
- Table 11 Total Population by Age 2019-2024
- Table 12 Households 2019-2024
- Table 13 Forecast Infant Population 2024-2029
- Table 14 Forecast Female Population by Age 2024-2029
- Table 15 Forecast Total Population by Age 2024-2029
- Table 16 Forecast Households 2024-2029
- MARKET DATA
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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