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Menstrual Care in Georgia

Publisher Euromonitor International
Published Mar 13, 2025
Length 19 Pages
SKU # EP19863872

Description

In 2024, moderate retail volume growth of menstrual care was driven by the active expansion of modern grocery retailers in Georgian regions, which allowed greater access to and a wider assortment of menstrual care across the country. Value sales, meanwhile, were boosted by the slight deprecation of the local currency as menstrual care products in Georgia are imported. This led to price increases, which contributed to the value growth in the year.

Euromonitor International's Menstrual Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Menstrual Care in Georgia
Euromonitor International
March 2025
List Of Contents And Tables
MENSTRUAL CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Expansion of modern grocery retailers drives growth in 2024
Procter & Gamble leads due to strong loyalty to its widely available brands
Pharmacies hold a strong position in the market due to high consumer trust
PROSPECTS AND OPPORTUNITIES
Demand driven by rising hygiene standards and expansion of modern retail
E-commerce expansion as consumers increasingly demand convenience
Innovation will focus on larger packs, improved comfort and eco-friendly options
CATEGORY DATA
Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 5 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN GEORGIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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