
Menstrual Care in Colombia
Description
Menstrual Care in Colombia
Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought more affordable options despite being viewed as basic compared to commercial goods, economic offerings and private labels offered by discounters gained ground, as many women prioritised cost over quality. Challenged by this change in purchasing behav...
Euromonitor International's Menstrual Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Menstrual Care in Colombia
- Euromonitor International
- February 2024
- List Of Contents And Tables
- MENSTRUAL CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The economic landscape gains ground in line with reduced disposable incomes
- Use of tampons rises, while women in Colombia prefer tampons without applicators
- Brands focus on removing the stigma of periods, opening the conversation between sexes
- PROSPECTS AND OPPORTUNITIES
- Price competition to strengthen over the forecast as economic offerings rise
- Reuseable products are emerging, but a preference for convenience challenges growth
- Discretion and convenience are key to product innovation across the forecast period
- CATEGORY DATA
- Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 3 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- TISSUE AND HYGIENE IN COLOMBIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 8 Birth Rates 2018-2023
- Table 9 Infant Population 2018-2023
- Table 10 Female Population by Age 2018-2023
- Table 11 Total Population by Age 2018-2023
- Table 12 Households 2018-2023
- Table 13 Forecast Infant Population 2023-2028
- Table 14 Forecast Female Population by Age 2023-2028
- Table 15 Forecast Total Population by Age 2023-2028
- Table 16 Forecast Households 2023-2028
- MARKET DATA
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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