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Menstrual Care in Canada

Publisher Euromonitor International
Published Mar 10, 2025
Length 23 Pages
SKU # EP19864006

Description

Value sales of menstrual care increased in 2024, reflecting a continued recovery from peak inflation in 2022. While volume growth declined in 2023 due to Canadian consumers' heightened price sensitivity and efforts to extend the longevity of absorbent products, it rebounded slightly in 2024 as supply chain pressures eased. Despite inflation keeping unit price growth elevated in 2023, this began to slow in 2024 as companies adjusted to consumer spending pullbacks and government initiatives, such...

Euromonitor International's Menstrual Care in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Menstrual Care in Canada
Euromonitor International
March 2025
List Of Contents And Tables
MENSTRUAL CARE IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cost-conscious consumers shifting format preferences and wear habits
Legacy brands reaching consumers with social-impact marketing while private label undergoes mixed growth
Robust government-led initiatives push for wider access to menstrual products in public spaces
PROSPECTS AND OPPORTUNITIES
Innovative tampon product launches promote ease of use
Fem-tech start-ups innovate with support from unifying organisations
Menopause advocacy takes centre stage
CATEGORY DATA
Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN CANADA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2019-2024
Table 9 Infant Population 2019-2024
Table 10 Female Population by Age 2019-2024
Table 11 Total Population by Age 2019-2024
Table 12 Households 2019-2024
Table 13 Forecast Infant Population 2024-2029
Table 14 Forecast Female Population by Age 2024-2029
Table 15 Forecast Total Population by Age 2024-2029
Table 16 Forecast Households 2024-2029
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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