
Menstrual Care in the US
Description
Menstrual Care in the US
In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost of living, even essential categories experienced consumer re-evaluation. Menstrual care was not excluded from this reality, with players across the category increasing prices in the face of higher production costs. This resulted in value growth in t...
Euromonitor International's Menstrual Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
26 Pages
- Menstrual Care in the US
- Euromonitor International
- February 2024
- List Of Contents And Tables
- MENSTRUAL CARE IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Persisting inflationary concerns remain prevalent in menstrual care, with lifestyle implications skewing sales performance
- Indie brands form coalition to fight menstrual care sales tax
- Sustainable materials hold promise, with increased retailer buy-in
- PROSPECTS AND OPPORTUNITIES
- Away-from-home distribution can expand brand penetration and consumer awareness
- Holistic health movement offers opportunity for menstrual product diversification
- Adult incontinence hybridity draws on existing knowledge and brand infrastructure
- Efforts in advertising “realism” have mixed results in debunking menstruation taboos
- CATEGORY DATA
- Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 3 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- TISSUE AND HYGIENE IN THE US
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 8 Birth Rates 2018-2023
- Table 9 Infant Population 2018-2023
- Table 10 Female Population by Age 2018-2023
- Table 11 Total Population by Age 2018-2023
- Table 12 Households 2018-2023
- Table 13 Forecast Infant Population 2023-2028
- Table 14 Forecast Female Population by Age 2023-2028
- Table 15 Forecast Total Population by Age 2023-2028
- Table 16 Forecast Households 2023-2028
- MARKET DATA
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.