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Men's Grooming in New Zealand

Publisher Euromonitor International
Published Jul 15, 2025
Length 22 Pages
SKU # EP20215129

Description

Men’s grooming saw low value sales in New Zealand in 2024, albeit at an improved rate than seen in 2023. The recent inflationary and cost of living pressures resulted in a slowdown in the growth of the category, but this is cited as a temporary dip in performance due to economic circumstance. Beyond this, men’s grooming has enjoyed success in recent years, due to changing consumer attitudes regarding the importance of personal care for men. While men’s razors and blades and deodorant categories...

Euromonitor International's Men's Grooming in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Men's Grooming in New Zealand
Euromonitor International
July 2025
List Of Contents And Tables
MEN'S GROOMING IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men’s grooming supported by changing social norms
Major international companies Unilever and Procter & Gamble lead men’s grooming
Supermarket retailers continue to retain customers through accessibility and value
PROSPECTS AND OPPORTUNITIES
Sales in men’s grooming will continue to be supported by an increased focus on men’s personal care routines
Opportunities for companies to be at forefront of changing social norms for men
Ingredient-led innovation can help to drive new product development and growth
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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