
Men's Grooming in Sweden
Description
Men’s grooming saw steady growth in current value terms in Sweden in 2024 although it remains a relatively underdeveloped category outside of men’s shaving and men’s fragrances. While value sales increased in 2024—boosted by premiumisation—volume growth remained limited due to weak demand for men-specific products. Many Swedish men continue to favour unisex or general-purpose toiletries, especially for bath and shower, hair care, and skin care. Additionally, in the more mature fragrances categor...
Euromonitor International's Men's Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Men's Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Men's Grooming in Sweden
- Euromonitor International
- June 2025
- List Of Contents And Tables
- MEN'S GROOMING IN SWEDEN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Moderate growth seen in 2024 with limited interest in male-specific products
- Gillette maintains its lead but competition heats up
- Distribution shifting towards health and beauty specialists and e-commerce
- PROSPECTS AND OPPORTUNITIES
- Many men still to be convinced of the benefits of using specialist products
- Beard trend spells bad news for men’s shaving
- Innovation set to focus on encouraging men to expand their beauty and personal care routines
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN SWEDEN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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