Men's Grooming in Singapore

In a continuation of the trend seen for several years, men’s grooming maintained slow and stable retail current value growth in Singapore in 2024, although slightly below the average for overall beauty and personal care. Men’s razors and blades continued to account for the highest value sales in this year, as these are basic daily-use products for many men. Meanwhile, men’s pre-shave saw the strongest growth, which is indicative of men’s growing interest in achieving a smooth and comfortable sha...

Euromonitor International's Men's Grooming in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Men's Grooming in Singapore
Euromonitor International
May 2025
List Of Contents And Tables
MEN'S GROOMING IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Subtle shift towards health-conscious grooming
Evolving competitive landscape, and a move to higher-end mass offerings in men’s fragrances
Dominance of offline channels continues, but retail e-commerce maintains its rising trend
PROSPECTS AND OPPORTUNITIES
Broadening men’s health-conscious product lines
Opportunities in men’s wellness and premiumisation
Innovation in product formulation and communication of brand values
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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