Men's Grooming in Italy

Men's grooming saw healthy growth in value and volume terms in 2024, with growth recorded across all categories. Growth was driven by men’s fragrances, which remains a central product in male beauty and personal care routines in Italy. However, there have been changes in the perception of male personal care with an increase in the social acceptance of more complex grooming routines. This has led to an increase in the offer of men’s grooming products, with specific formulations and packaging that...

Euromonitor International's Men's Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.