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Men's Grooming in Ireland

Publisher Euromonitor International
Published May 13, 2025
Length 22 Pages
SKU # EP20050059

Description

In 2024, men’s grooming in Ireland saw solid current value rises. Local male consumers are increasingly engaged in personal care routines beyond basic shaving. Further, men’s grooming is benefiting from by rising interest in skin care, beard care, and premium fragrances, with many men trading up to products offering added skin benefits or modern packaging. The continued blurring of gendered marketing also allowed brands to expand their appeal across a broader male audience.

Euromonitor International's Men's Grooming in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Men's Grooming in Ireland
Euromonitor International
May 2025
List Of Contents And Tables
MEN'S GROOMING IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased male interest in personal care supports overall growth in 2024
Procter & Gamble leads thanks to popularity of Gillette
Health and beauty specialists sees strong growth in 2024
PROSPECTS AND OPPORTUNITIES
Persistent demand ensures further growth
Men increasingly seek out wellness solutions
Simplified systems and advanced tech set to generate greater interest
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN IRELAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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