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Men's Grooming in Guatemala

Publisher Euromonitor International
Published May 13, 2025
Length 23 Pages
SKU # EP20050139

Description

Men’s grooming is becoming increasingly mainstream in Guatemala, as younger generations adopt more comprehensive personal care routines. This marks a break from the attitudes of previous generations, where cultural norms rooted in machismo discouraged the use of such products. This generational change supported the sustained growth of category in 2024.

Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Men's Grooming in Guatemala
Euromonitor International
May 2025
List Of Contents And Tables
MEN'S GROOMING IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men’s grooming gains ground as new generations embrace more comprehensive personal care habits
Procter & Gamble continues to lead sales
Direct-selling dominates distribution of men's grooming but channel dynamics are shifting
PROSPECTS AND OPPORTUNITIES
Changing generational habits will continue to shape men’s grooming
More sophisticated beard care rituals gather pace
Emerging focus on male intimate hygiene offers future growth potential
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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