In 2024, retail value sales within men’s grooming in Greece recorded an overall increase. Men’s toiletries emerged as the strongest performing area, achieving growth rates comparable to those of the larger, unisex segments of beauty and personal care. However, the momentum that had previously been driven by targeted innovation and marketing of men-specific toiletries appeared to decline during 2024. As such, growth was largely underpinned by broader dynamics within beauty and personal care as a...
Euromonitor International's Men's Grooming in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in Greece
- Euromonitor International
- May 2025
- List Of Contents And Tables
- MEN'S GROOMING IN GREECE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Men’s grooming post growth, however, sales are challenged by unisex offerings
- Procter & Gamble Hellas SA maintains its top spot due to key brands
- Retail e-commerce gains share as consumers appreciate competitive pricing
- PROSPECTS AND OPPORTUNITIES
- Men’s toiletries is set to grow further, bolstered by bath and shower products
- Growth for men’s skin care and hair care is set to be challenged by unisex products
- The rise of a groomed appearance may support sales of men's shaving products
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN GREECE
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- Key Trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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