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Men's Grooming in Germany

Publisher Euromonitor International
Published Jul 09, 2025
Length 22 Pages
SKU # EP20199720

Description

Value sales of men’s grooming products increased in Germany in 2024, as male consumers continued to invest in their appearance and personal care routines. Men's fragrances remained the largest category, with sales rising in value terms, while mass-market men’s hair care emerged as the most dynamic segment. Although many men in Germany still opt for gender-neutral or unisex products, often due to their lower price points, a growing number are recognising the benefits of grooming products specific...

Euromonitor International's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Men's Grooming in Germany
Euromonitor International
July 2025
List Of Contents And Tables
MEN'S GROOMING IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers of men’s grooming balance quality and affordability amid economic caution
Procter & Gamble retains its lead while Weleda AG drives growth through its focus on natural ingredients
Health and beauty specialists lead men’s grooming distribution as variety stores and retail e-commerce gain ground
PROSPECTS AND OPPORTUNITIES
Tech-driven innovation and premium products are set to fuel growth in men’s grooming
Private label is expected to grow as affordability and quality drives consumer loyalty
Demand is set to grow for natural, multifunctional grooming products
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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