Men's Grooming in China

Men’s grooming saw a notable retail current value decline in China in 2024, with consumers exhibiting pronounced trading-down behaviour, with middle-class men increasingly prioritising value for money purchases. Generation Z males show limited affinity for gender-specific marketing, with many opting to purchase unisex skin care and cleansing products instead.

Euromonitor International's Men's Grooming in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.