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Men's Grooming in Austria

Publisher Euromonitor International
Published Jun 23, 2025
Length 27 Pages
SKU # EP20156168

Description

In 2024, it became increasingly evident that Austrian men are placing greater importance on grooming and personal care, leading to a notable rise in demand for men’s toiletries. Categories such as men’s deodorants, men’s hair care, and men’s bath and shower all posted strong performances, supported by an expanding variety of product launches that raised consumer awareness and drove shelf space expansion in retail. Convenience remained a key theme, with a growing preference for multifunctional pr... Euromonitor International's Men's Grooming in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Men's Grooming market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

27 Pages
Men's Grooming in Austria
Euromonitor International
June 2025
List Of Contents And Tables
MEN'S GROOMING IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men increasingly engage with grooming routines, boosting demand for multifunctional and sports-aligned products
Trusted legacy brands and value-led private label brands shape Austria’s competitive landscape
Health and personal care stores retain shopper loyalty while new e-commerce concepts drive digital growth
PROSPECTS AND OPPORTUNITIES
Men’s personal care engagement is set to deepen through wellness, routine, and visibility
Premium grooming to expand modestly, anchored by ingredient quality and celebrity appeal
Innovation to focus on multifunctionality, sustainable formats, and enhanced performance
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
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