Men's Grooming in the US

In 2024, men’s grooming saw moderate retail current value growth, with a mid-single-digit top-line increase. Key growth drivers within the category were men’s skin care and men’s deodorants, while men’s shaving experienced softer growth, with men’s razors and blades even seeing a value decline. The saturated men’s shaving category faced especially weak growth due to easing price pressures, the rise of private label products, and longer blade usage cycles. Meanwhile, in men’s deodorants, continue...

Euromonitor International's Men's Grooming in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.