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Meat in Italy

Publisher Euromonitor International
Published Jan 20, 2026
Length 21 Pages
SKU # EP20807655

Description

Volume sales for meat in Italy rose in 2025, with poultry driving growth as lamb and beef declined under sustained price pressure. Chicken benefited from stable pricing, lighter health perceptions and convenience-led usage, supporting trading down among cost-conscious households. Red meat faced a tougher mix of high inflation, animal welfare and environmental concerns, with many consumers reducing frequency rather than switching fully away from meat. Over the forecast period, volume sales for me...

Euromonitor International's Meat in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Meat in Italy
Euromonitor International
January 2026
List Of Contents And Tables
MEAT IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability and ethics reshape meat demand in 2025
INDUSTRY PERFORMANCE
Poultry drives growth as red meat falls in 2025
Sustainability and animal welfare undermine appeal of red meat
WHAT’S NEXT?
Poultry will continue to drive growth amid persistent shift away from red meat
Premiumisation trend to be pushed by demand for organic and sustainable options
Summary 1 Major Processors of Meat 2025
CATEGORY DATA
Table 1 Total Sales of Meat by Category: Total Volume 2020-2025
Table 2 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Meat by Category: Volume 2020-2025
Table 4 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Meat by Category: Value 2020-2025
Table 6 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 9 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN ITALY
EXECUTIVE SUMMARY
Health-led demand supports fresh food despite inflation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
WHAT’S NEXT?
Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat
CHANNELS
Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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