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Meat in Germany

Publisher Euromonitor International
Published Jun 04, 2025
Length 18 Pages
SKU # EP20081036

Description

Total volume sales of meat in Germany continued to decline in 2024, albeit at a slower rate than in previous years of the review period. This was because foodservice volume sales continued to recover from the Coronavirus (COVID-19) slump, albeit remaining below 2019 pre-pandemic level. Meanwhile, the retail trend of less meat consumption as a whole continued, consistent with the general shifts to more vegetarian, vegan and flexitarian diets in Germany.

Euromonitor International's Meat in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Meat in Germany
Euromonitor International
June 2025
List Of Contents And Tables
MEAT IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Foodservice demand recovers as retail struggles with reduced meat consumption
Strong ethical labelling developments to help consumers make informed choices
PROSPECTS AND OPPORTUNITIES
Quality meat consumption to shape demand amidst reduced consumption and shifts to protein alternatives
Ethical concerns to continue to exert a strong influence on the category
Summary 1 Major Processors of Meat 2024
CATEGORY DATA
Table 1 Total Sales of Meat by Category: Total Volume 2019-2024
Table 2 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Meat by Category: Volume 2019-2024
Table 4 Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Meat by Category: Value 2019-2024
Table 6 Retail Sales of Meat by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Forecast Sales of Meat by Category: Total Volume 2024-2029
Table 9 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
Table 10 Forecast Retail Sales of Meat by Category: Volume 2024-2029
Table 11 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
Table 12 Forecast Retail Sales of Meat by Category: Value 2024-2029
Table 13 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 16 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 18 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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