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Meals and Soups in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 22 Pages
SKU # EP20589440

Description

Sales of meals and soups in New Zealand grew modestly in 2025, supported by consumers’ continued preference for convenient, affordable options that fit easily into their daily routines. Frozen and chilled ready meals, pizzas and soups performed well as households cooked more at home and sought practical alternatives to dining out. Retailers expanded their ranges of private label brands, focusing on quality and accessibility, while meal kits struggled to retain their relevance amid shifting prior...

Euromonitor International's Meals and Soups in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Meals and Soups in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales benefit from price-sensitive consumers shifting from dining out to dining in
INDUSTRY PERFORMANCE
Convenience-focused products sustain growth amid household pressure
Meal kits struggle to recover as consumers seek value and variety
WHAT’S NEXT?
Moderate outlook shaped by investment and structural challenges
Health and wellness drive a shift toward balanced, functional meals
COMPETITIVE LANDSCAPE
My Food Bag remains a familiar name, though subscription fatigue weighs on performance
Woolworths invests in production and private label development to reinforce its leadership
CHANNELS
E-commerce becomes an established route for meal solutions
Supermarkets remain central, though in-store traffic gradually redistributes online
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN NEW ZEALAND
EXECUTIVE SUMMARY
Price-sensitivity persists, benefiting private label
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness steer product development
Reformulation and transparency reshape sauces and condiments
From “quick fixes” to “fakeaways”
WHAT’S NEXT?
Moderate value growth amid cost and supply pressures
Health and wellness define long-term value
Market reform and digital retail transformation
COMPETITIVE LANDSCAPE
Heinz Wattie’s maintains market leadership
Foodstuffs drives growth through Pams private label
CHANNELS
Supermarkets remain the dominant retail format
E-commerce emerges as the most dynamic channel
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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