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Meals and Soups in Vietnam

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639206

Description

Meals and soups in Vietnam experienced robust growth in 2025, fuelled by consumer demand for convenience. Health and wellness trends supported growth for frozen ready meals, which are seen as fresh and nutritious. Asia Foods Corp led in 2025, but faced increasing competition, while Tho Phat was the most dynamic player following its acquisition by Kido Group. Small local grocers remained the dominant distribution channel, while e-commerce, especially platforms like ShopeeFood, have expanded acces...

Euromonitor International's Meals and Soups in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Meals and Soups in Vietnam
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, health, and digitalisation drive growth in meals and soups
INDUSTRY PERFORMANCE
Demand for convenience drives robust growth in meals and soups
Convenience and quality drive the rise of frozen ready meals in Vietnam
WHAT’S NEXT?
Convenience and innovation set to drive robust growth in meals and soups
Frozen ready meals will be a healthy and convenient choice for consumers
Doorstep delivery and supermarket expansion to reshape meals and soups
COMPETITIVE LANDSCAPE
Asia Foods Corp faces modern rivals and navigates shifting consumer tastes
Kido Group acquisition fuels Tho Phat's dynamic growth in meals and soups
CHANNELS
The evolving role of small local grocers in meals and soups in Vietnam
E-commerce surges from a low base amidst innovation and regulatory oversight
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN VIETNAM
EXECUTIVE SUMMARY
Tradition meets innovation, with safety paramount
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sustained growth driven by tradition
Health innovations and VAT reduction drive sales
Food safety and informed choices drive consumer behaviour
WHAT’S NEXT?
Dynamic growth to be driven by convenience, health, and local specialities
Stricter regulations and industry compliance to drive consumer confidence
Healthy living will be a catalyst for innovation in cooking ingredients and meals
COMPETITIVE LANDSCAPE
Strategic expansion and robust distribution extend Calofic’s leading position
Tho Phat leverages Kido's network for enhanced reach
Masan Consumer Corp’s growth fuelled by innovation and strong brand portfolio
Regional specialities and local brands gain traction
CHANNELS
Small local grocers remains key to distribution despite pressures
Dynamic growth for retail e-commerce, but increased regulatory scrutiny
Strategic distribution can fuel expansion through proximity and penetration
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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