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Meals and Soups in Pakistan

Publisher Euromonitor International
Published Nov 13, 2025
Length 19 Pages
SKU # EP20589379

Description

Pakistan’s meals and soups market remains underdeveloped, with sales emerging from a low base. Cultural preferences for fresh, home-cooked meals, combined with price sensitivity, are limiting demand for ready-to-eat products. Dry soups dominates the market, while frozen and shelf stable ready meals, meal kits, and Western-style products like frozen pizza remain niche, largely consumed by urban, upper-middle, and affluent households. Health-conscious innovations, such as low-oil, preservative-fre...

Euromonitor International's Meals and Soups in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Meals and Soups in Pakistan
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales limited by strong preference for home cooking but affluent urbanites drive growth in premium niches
INDUSTRY PERFORMANCE
Meals and soups market remains underdeveloped as consumers favour fresh, home-cooked food
Dry soup leads growth
WHAT’S NEXT?
Meals and soups will remain a very niche market
Health-focused innovations will grow in prominence
Technological innovations will enhance convenience
COMPETITIVE LANDSCAPE
Unilever’s Knorr is only significant player
CHANNELS
Leading channel
E-commerce shows fastest growth from low base
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN PAKISTAN
EXECUTIVE SUMMARY
Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
Consumer experimentation and portfolio diversification drive industry growth
Health and sustainability concerns shape industry innovation
WHAT’S NEXT?
Urbanisation and lifestyle shifts will contribute to rapid growth
Health and wellness will drive innovation
Digital channels to unlock new growth opportunities
COMPETITIVE LANDSCAPE
Dalda Foods maintains its market leadership through heritage, trust, and reach
Shujabad Agro Industries emerges as most dynamic player
Market remains highly fragmented
CHANNELS
Small local grocers dominate sales
Retail channels are evolving rapidly
E-commerce emerges as most dynamic channel
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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