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Meals and Soups in North Macedonia

Published Nov 13, 2025
Length 19 Pages
SKU # EP20589505

Description

Current value growth for meals and soups in North Macedonia in 2025 is expected to be down slightly on 2024, mainly because pricing pressures have been alleviated somewhat by a sustained reduction in inflation. With the same factor strengthening confidence and purchasing power among consumers, the category looks set to show an improved performance in retail volume growth terms. Buoyant demand also reflects rising appreciation for the convenience of these products as increasingly busy lifestyles...

Euromonitor International's Meals and Soups in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Meals and Soups in North Macedonia
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience factor underpins growing appeal of meals and soups
INDUSTRY PERFORMANCE
Prepared salads is the fastest developing category
Health concerns continue to restrict consumption of dry soup
WHAT’S NEXT?
Overall demand set to remain solid
Healthier alternatives will be a focal point for innovation
Ready meals likely to witness greater flavour diversification
COMPETITIVE LANDSCAPE
Podravka remains the leading producer
Food Bar is the best performing company in value growth terms
CHANNELS
Distribution still heavily concentrated in small local grocers
E-commerce is the most dynamic distribution channel
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Current value growth slows but overall demand remains steady
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Desire for convenience remains a major demand driver
Macedonians show growing preference for healthier products
WHAT’S NEXT?
Most categories expected to perform positively in volume and value terms
Health and sustainability concerns will continue to shape competitive strategies
COMPETITIVE LANDSCAPE
Vitaminka AD remains the overall leader in cooking ingredients and meals
Mondelez International and Basso Fedele & Figli are the most dynamic players
CHANNELS
Sales still concentrated in the small local grocers channel
E-commerce is the best performing distribution channel
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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