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Meals and Soups in Morocco

Publisher Euromonitor International
Published Nov 10, 2025
Length 23 Pages
SKU # EP20589609

Description

Retail sales of meals and soups in Morocco are growing fast, albeit from a low base, as busy consumers look for convenience options. The tough economic situation is drawing some consumers away from foodservice and towards meals and soups. However, category sales development is hindered with many consumers returning to the kitchen to cook from scratch; as a cheaper option to more expensive meals and soups.

Euromonitor International's Meals and Soups in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Meals and Soups in Morocco
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic pressures encouraging some to opt for ready meals and soups rather than dining out
INDUSTRY PERFORMANCE
Mistrust over key categories limits consumer uptake
Busy consumers turn away from foodservice and towards convenience meals in retail outlets
WHAT’S NEXT?
The economic situation to engender push-pull effects
Limited demand for expensive ready meals
Soup leads but remains a small category
COMPETITIVE LANDSCAPE
Somafaco leverages its dominance of soup to drive meals and soups
Relative novelty and a wide range push Fripozo towards the fore
CHANNELS
Large modern grocery retailers cater to the main consumer base for meals and soups
Major retailers’ focus on supermarkets boosts frozen ready meals and frozen pizza
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Inflation intensifies price-sensitivity but demand for convenience bolsters volume sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressure besets cooking ingredients and meals
Consumers look for ways to economise
Soaring prices of olive oil and tomatoes lure consumers towards packaged products
WHAT’S NEXT?
Persistent economic pressure to depress consumer confidence
Price-sensitivity and quality and nutritional concerns to play roles in consumers’ purchasing decisions
Branded players could suffer as price remains the determinant factor for many consumers
COMPETITIVE LANDSCAPE
Lesieur Cristal leads with a strong brand offer and investments in the business
Local players enjoy price advantages
CHANNELS
Small local grocers dominate but supermarkets gain momentum
Significant investment sees discounters add dynamism to the distribution landscape
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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