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Meals and Soups in Malaysia

Publisher Euromonitor International
Published Nov 10, 2025
Length 23 Pages
SKU # EP20589597

Description

The performance of meals and soups in 2025 was shaped by heightened price sensitivity among consumers, ongoing promotional efforts, and the introduction of innovative products that balance both value and premium appeal. This dynamic is expected to continue, with retailers and manufacturers focusing on strategies that address affordability, convenience, and evolving consumer preferences.

Euromonitor International's Meals and Soups in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Meals and Soups in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strategies evolve to balance affordability with convenience
INDUSTRY PERFORMANCE
Premiumisation and innovation underpins value growth
Dynamism in frozen ready meals reflects premiumisation
WHAT’S NEXT?
Consumers will seek value-driven promotions and convenient meal solutions
“Better for you” and high protein meals to gain traction and embrace the overriding focus on health
Government aid programmes to drive demand for affordable and convenient shelf stable meals and soups
COMPETITIVE LANDSCAPE
Leading player benefits from strong brand portfolio and Gulong’s value-positioning
Domestic players improve their position
CHANNELS
Convenience, scale and product variety give hypermarkets a strong lead in meals and soups distribution
Expansion of convenience stores drives sales growth as the channel supports busy lifestyles
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN MALAYSIA
EXECUTIVE SUMMARY
Solid performance for cooking ingredients and meals
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitive shoppers seek value as health and convenience remain of key importance
Government aid boosts sales of cooking ingredients and meals
Strong home cooking trend encourages a steady stream of new products delivering convenience and value for money
WHAT’S NEXT?
Government aid will support demand for cooking ingredients and meals
Adoption of air fryers will inspire sauce and marinade developments
COMPETITIVE LANDSCAPE
Lam Soon (M) Bhd leads with its core presence in edible oils
Tricious Foods Sdn Bhd is stand out player with success in frozen ready meals
Competitive landscape heats up between domestic and international players
CHANNELS
Small local grocers benefit from offering affordable brands
Supermarkets and hypermarkets push sales via price promotions
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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