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Meals and Soups in Kenya

Publisher Euromonitor International
Published Nov 10, 2025
Length 18 Pages
SKU # EP20589388

Description

Kenya’s meals and soups market in 2025 remains underdeveloped, largely due to the enduring strength of home cooking, which many consumers perceive as healthier and more cost-effective. Nevertheless, retail sales are supported by rising prices and increasing demand for convenience foods, with dry and shelf stable soups dominating consumption. Dry soup is set to be the fastest-growing category, driven by busy lifestyles, urbanisation, and greater international exposure among the urban middle class...

Euromonitor International's Meals and Soups in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Meals and Soups in Kenya
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dry soup benefits from increasingly busy lifestyles
INDUSTRY PERFORMANCE
Market remains underdeveloped due to strength of home cooking
Dry soup will see fastest growth
WHAT’S NEXT?
Lifestyle changes will help to support modest growth
Expected development of functional soups
Producers will promote environmentally-friendly practices
COMPETITIVE LANDSCAPE
Unilever leads with broad product portfolio
Knorr brand benefits from strategic promotions
CHANNELS
Supermarkets dominate sales
Hypermarkets lead growth
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressures hinder volume growth
Fast-paced lifestyles boost demand for convenience foods
Growing appetite for healthier and exotic options
WHAT’S NEXT?
Inflationary pressures will impact consumer spending
Increasingly busy lifestyles will drive demand for convenient meal solutions
Sustainability will shape the future of innovation
COMPETITIVE LANDSCAPE
Bidco Africa leads sales
Honey Care Africa achieves significant success
CHANNELS
Small local grocers continues to dominate sales
Forecourt retailers and e-commerce offer greater convenience
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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