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Meals and Soups in Hungary

Publisher Euromonitor International
Published Nov 10, 2025
Length 21 Pages
SKU # EP20589468

Description

Value sales of meals and soups rose solidly in 2025, supported by inflation resilience, the enduring appeal of familiar comfort foods, and rising demand for convenient, quick-prep formats. Frozen and dry soups remained the backbone of everyday meals, while modern appliances such as air fryers and microwaves encouraged innovation in frozen ready meals and portioned dishes. Healthier and cleaner-label recipes gained ground across segments, as consumers sought balance between affordability, nutriti...

Euromonitor International's Meals and Soups in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Meals and Soups in Hungary
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Easing inflation and demand for convenient comfort foods benefit sales
INDUSTRY PERFORMANCE
Value sales continue to climb as convenience and familiarity drive demand
Premiumisation and innovation support trading-up despite price sensitivity
Soup leads category growth as consumers embrace quick, comforting formats
WHAT’S NEXT?
Stabel growth supported by urbanisation and modern lifestyles
Health and wellness: Cleaner labels and functional upgrades
Technological and manufacturing advances improve range and sustainability
COMPETITIVE LANDSCAPE
Dr Oetker Magyarország Élelmiszer Kft leads the category
Eisberg emerges as the most dynamic company in 2025
CHANNELS
Modern grocery channels remain dominant
E-commerce and quick commerce record the fastest growth
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN HUNGARY
EXECUTIVE SUMMARY
Consumers seeking convenience and value
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health, convenience and premiumisation shape demand
Changing lifestyles and hybrid cooking culture
WHAT’S NEXT?
Health-focused reformulation and functional innovation
Younger consumers drive global flavour and digital experimentation
Retail technology reshapes access and personalisation
COMPETITIVE LANDSCAPE
Strategic realignment and capacity investment among key players
Retail transformation intensifies price competition
CHANNELS
Discounters dominate everyday shopping missions
E-commerce and smart retail become key growth frontiers
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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