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Meals and Soups in Guatemala

Publisher Euromonitor International
Published Nov 10, 2025
Length 18 Pages
SKU # EP20589340

Description

Price-sensitive Guatemalans are prioritising essential goods over meals and soups, leading to declining sales in 2025. Private label continues to gain ground as consumers turn to more affordable alternatives to branded products. Going forward, with rising health and wellness concerns among higher-income consumers, there is an opportunity for brands to reformulate or introduce products with simpler, more transparent ingredient profiles, which may help increase trust and broaden appeal.

Euromonitor International's Meals and Soups in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Meals and Soups in Guatemala
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Household budget pressures hinder demand
INDUSTRY PERFORMANCE
Further decline as price-sensitive consumers carefully manage their budgets
Growth of shelf stable ready meals supported by lower prices
WHAT’S NEXT?
Value growth driven by rising demand among higher-income consumers for more premium and diverse meal options
Growing interest in clean label products
PriceSmart supports trial and uptake
COMPETITIVE LANDSCAPE
Nestlé leads, focusing product development on local consumer preferences
Private label continues to gain ground
CHANNELS
Small local grocers provide immediate access to affordable options
Expansion of modern retailers and e-commerce
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN GUATEMALA
EXECUTIVE SUMMARY
Inflation eases but pricing remains key factor
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising health consciousness shapes purchasing decisions
Changing consumer preferences
WHAT’S NEXT?
Growing focus on variety and flavour innovation
Rising demand for convenient products that offer both flavour and nutritional value
COMPETITIVE LANDSCAPE
CHANNELS
Small local grocers lead, benefiting from an extensive national reach
Modern retailers appeal to shoppers who value wider product variety, convenience and competitive pricing
E-commerce gains traction
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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