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Meals and Soups in Greece

Publisher Euromonitor International
Published Nov 10, 2025
Length 21 Pages
SKU # EP20589394

Description

Retail value sales of meals and soups in Greece rose in 2025, reflecting the steady shift toward convenience and healthy modern lifestyles. Greek consumers, traditionally known for home cooking, are increasingly embracing pre-prepared and ready-to-eat options that balance freshness, nutrition and time savings. Demand accelerated for frozen meals, pre-cooked dishes and ready-to-use ingredients as busy households and younger professionals sought practical solutions that fit their evolving routines...

Euromonitor International's Meals and Soups in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Meals and Soups in Greece
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and health demands drive sales
INDUSTRY PERFORMANCE
Convenience and frozen solutions sustain strong momentum
Prepared salads and modern refrigeration redefine category perception
WHAT’S NEXT?
Continued growth supported by modern lifestyles and retailer innovation
Health and wellness: clean labels and plant-forward innovation
Digital commerce and meal kits open new convenience channels
COMPETITIVE LANDSCAPE
Barba Stathis SA sustains leadership through trust and innovation
Afoi Karageorgiou AEVE strengthens position through new launches and capacity expansion
Private label consolidates share through affordability and variety
CHANNELS
Supermarkets remain the primary purchase destination
Hypermarkets and modern formats expand assortments and deals
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN GREECE
EXECUTIVE SUMMARY
Health consciousness shaping demand but cost concerns rise
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience, flexibility and time-saving solutions underpin growth
Wellness and quality cues reinforce purchasing decisions
WHAT’S NEXT?
Continued expansion underpinned by innovation and household routines
Health and wellness trends to shape future formulation
Digital retail channels to accelerate convenience culture
COMPETITIVE LANDSCAPE
Minerva SA leads through heritage, quality and diversification
Afoi Karageorgiou AEVE expands presence through innovation and investment
Private label deepens penetration across key categories
CHANNELS
Supermarkets remain the cornerstone of category sales
E-commerce and digital grocery platforms accelerate fastest
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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