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Meals and Soups in Estonia

Publisher Euromonitor International
Published Nov 11, 2025
Length 20 Pages
SKU # EP20589422

Description

The meals and soups market in Estonia is being impacted by cautious consumer spending patterns. Shoppers remain selective in their purchases, weighing cost against perceived quality and nutritional value, which limits the ability of products such as ready meals to fully compete with home cooking. Shelf-stable soups, particularly from local producer Salvest, remain dynamic due to the appeal of traditional recipes and familiar flavours. Private label ranges, led by Lidl, are expanding rapidly, sup...

Euromonitor International's Meals and Soups in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Meals and Soups in Estonia
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cautious consumer spending hinders growth
INDUSTRY PERFORMANCE
Modest growth as consumers balance cost with convenience
Shelf stable soup shows dynamism
WHAT’S NEXT?
New launches could inject life into sluggish category
Greater focus on quality and authenticity
COMPETITIVE LANDSCAPE
Saarioinen Eesti OÜ continues as leading player
Lidl continues to gain traction
CHANNELS
Supermarkets and hypermarkets lead distribution of meals and soups
Discounters is key driver of growth
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN ESTONIA
EXECUTIVE SUMMARY
Steady demand despite growing price pressures
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stagnant performance as prices continue to rise
Health and wellness trend has growing influence of purchasing decisions
Strong preference for local and traditional products
WHAT’S NEXT?
Cooking ingredients and meals will face ongoing challenges
Positive forecast for olive oil while sauces will suffer from stagnation
Private label will continue to gain traction
COMPETITIVE LANDSCAPE
Salvest is leading local player
Armesta UAB sees rapid expansion
Private label ranges pose growing competition to branded offerings
CHANNELS
Supermarkets and hypermarkets remain dominant channels
Discounters leads channel growth
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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