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Meals and Soups in Denmark

Publisher Euromonitor International
Published Nov 07, 2025
Length 20 Pages
SKU # EP20575431

Description

Convenience is proving to be a key growth driver within meals and soups in 2025, while high unit prices contribute to rising current value sales. While ready meals and soups are quick and easy to prepare, they are also increasingly healthy as players invest in products that align with broader health and wellness trends. This is encouraging several consumers to shift towards the category when pressed for time. The affordability of ready meals and soups when compared to dining out or takeaway is a...

Euromonitor International's Meals and Soups in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Meals and Soups in Denmark
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Meals and soups impacted by high prices and demand for convenient food options
INDUSTRY PERFORMANCE
Convenience remains major trend shaping category progress
Food kits drives overall growth, while chilled pizza continues to benefit from convenience demand
WHAT’S NEXT?
Busy lifestyles will ensure demand for quick and easy meals remains strong
Health sustainability concerns set to boost prevalence of lean and green options
Distribution will further shape demand through innovative urban retail formats
COMPETITIVE LANDSCAPE
Private label player Coop Danmark remains overall leaders in 2025
Meal-kit model proves popular and propels HelloFresh’s expansion
CHANNELS
Discounters leads thanks to attractive offer of value and variety
Retail e-commerce rises fastest as online platforms gain ground
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN DENMARK
EXECUTIVE SUMMARY
Home cooking trend and sales of essential cooking items boost sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness trends remain in force but fail to fuel innovation
Sustainability concerns centre on packaging formats
Convenience demand drives development
WHAT’S NEXT?
Home cooking trend to ensure sustained demand with future growth driven by innovation
Private label will benefit from increased investment
Discounters as persistently favoured channel
COMPETITIVE LANDSCAPE
Coop continues to lead thanks to strong private label portfolio
HelloFresh sees fastest growth fuelled by meal-kit delivery offer
CHANNELS
Discounters remains leading distribution channel
Retail e-commerce and convenience store enjoy rapid rises
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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