Report cover image

Meals and Soups in Bulgaria

Publisher Euromonitor International
Published Nov 07, 2025
Length 22 Pages
SKU # EP20575433

Description

In 2025, sales of meals and soups in Bulgaria increased due to a growing demand for convenient options such as chilled ready meals, prepared salads, and pizza. This trend was further supported by rising disposable incomes. Chilled ready meals led growth due to convenience and a perception of being healthier, with expanding variety including private label products and exotic cuisines. Hypermarkets led distribution channels, though retail e-commerce experienced rapid growth despite competition fro...

Euromonitor International's Meals and Soups in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Meals and Soups in Bulgaria
Euromonitor International
November 2025
List Of Contents And Tables
MEALS AND SOUPS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers turn to quick-to-prepare meals and soups
INDUSTRY PERFORMANCE
Rising incomes and convenience boost sales of meals and soups in 2025
Chilled ready meals and prepared salads lead growth due to rising demand for convenience
Health concerns challenge sales of shelf-stable meals and soups despite price-driven value growth
WHAT’S NEXT?
Convenience is expected to fuel growth in meals, while shelf-stable soups decline
Health trends are set to drive innovations that are free from artificial preservatives and colourants
Online delivery and culinary stands are set to intensify competition across the forecast period
COMPETITIVE LANDSCAPE
Nestlé Bulgaria AD maintains its lead, however, competitors gain ground
Iglotex SA and Lidl record dynamic performances to drive growth in frozen pizzas
CHANNELS
Hypermarkets lead distribution in 2025, with Kaufland driving expansion and innovation
Retail e-commerce emerges as the fastest-growing channel for meals and soups, led by eBag.bg
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN BULGARIA
EXECUTIVE SUMMARY
Bulgaria's cooking ingredients and meals market grows through rising wages and convenience trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising wages and VAT hikes drive the home cooking trend and supports sales
Ongoing price sensitivity boosts demand for private label products
Health-conscious choices and demand for convenience drives sales in 2025
WHAT’S NEXT?
Sales are expected to grow while Eurozone entry spurs price control concerns
Convenience is set to fuel growth, especially in ready meals and frozen pizza
There is set to be a growing preference for private labels and retail e-commerce in Bulgaria
COMPETITIVE LANDSCAPE
Biser Oliva AD retains its leads while Lidl’s private label goods gain ground
Kotányi and Iglotex lead growth in herbs and spices, and frozen pizza
CHANNELS
Supermarkets and hypermarkets strengthen their lead in the 2025 distribution landscape
Retail e-commerce and discounters lead distribution channel growth
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us